We help brands build lasting customer relationships using websites, apps, pos items (swag / promo merchandise), and social media.
A passionate team of brand builders, creative thinkers and digital doers. We specialize in brand strategy and integrated design across the globe. Consumer Product Goods (CPG), destination marketing and luxury brands are our forte. And strategy sits at the core of everything we do.
Our competitive advantage is based on three pillars:
Sound Strategy. Digital success today is not about delivering an advertising message. It’s about building long term customer engagement through content that is relevant and authentic. We leverage data, using best in class analytics tools to quantitatively understand the behavior and preferences of your target customer as the foundation of digital strategies which achieve lasting customer engagement.
Technology Strength. We’re backed by a team of 73 professionals who maintain certifications from major software vendors / platforms. Additionally, our technology team is certified for quality project management and development practices. Working with us, technology is never a risk, it is your competitive advantage.
Excellent Value. We designed our business with an eye for efficiency & flexibility with the dual goal to make your budget go further and achieve your objectives faster. Delivering branding and marketing strategies of merit requires building on strong foundations. From strategic approaches designed to produce greater scale with available resources, to including services like SEO in every project, and flexible delivery models with onshore and offshore options, you can truly achieve more with your digital budget than you ever imagined. Strategic input plays a part in all of our projects as real understanding is built on insights into the consumer, the marketplace and how best to align these elements for a client’s commercial advantage.
Ready to Dream Bigger? Let’s talk!
We provide a full range of digital services including:
- Research, strategy, UX and creative
- Branding & Brand Strategy
- Websites, portals and intranets
- SEO – Search Engine Optimization Services & Strategy
- Mobile apps and responsive sites
- POS Goods / SWAG / Promo Merchandise
- Social media
- Content
- Video Production
- Digital Marketing / PPC Campaigns / Digital Ad buying
- Analytics & A/B Testing
- Best of all, We Provide Results!
Case Study – Bira 91
Background:
Bira 91 is a refreshingly modern beer brand, imagined in India, Bira 91 aspires to bring flavorful beers to the new world. As one of the fastest growing beers in the world, Bira 91 has built a strong portfolio of essential beers and aims to drive the global shift in beer towards more colour and flavor. Established in the summer of 2015 by B9 Beverages and headquartered in New Delhi, Bira 91 has quickly become the rage amongst urban millennials owing to its delicious beers, bold identity and a strong draft network. In 2017, Bira 91 leaped across to New York City to begin its campaign in the United States. And in 2018, the brand started on its wider expansion in the Asia Pacific market by entering Singapore.
Our Services:
As a fully integrated independent creative agency, we have multiple teams of creative consultants who work across digital, branding and marketing in order to craft a solution that meet their goals. Thareja has worked on billboards, stadium signage, perimeter boards, sweepstakes, POS items, ICC Campaigns, packaging, bottling, video productions, photo shoots(events, models & product shots), IoT buttons for reordering and much more. Thareja is currently the creative agency of record for B9 Beverages.
Every business wants to improve customer satisfaction, but unless you have your customer in mind at every touchpoint, there’s a chance you’re dropping the ball.
What are customer touchpoints?
Customer touchpoints are your brand’s points of customer contact, from start to finish. For example, customers may find your business online or in an ad, see ratings and reviews, visit your website, shop at your retail store, or contact your customer service.
Touchpoint definition: A touchpoint is any time a potential customer or customer comes in contact with your brand–before, during, or after they purchase something from you.
Identifying your touchpoints is the first step toward creating a customer journey map, and making sure your customers are satisfied every step of the way.
Our Approach
For Bira 91 we did thorough research of other large companies and their marketing strategy towards how they display their branding. We looked at CPG, liquor, automotive, and electronics companies and how they displayed ads on table tents to the perimeter during soccer and cricket matches. We noticed one thing that was the same throughout. They kept their messaging and branding clear and consistent. It was short and sweet. Sounds easy, but it’s a bit more thought through. Nissan, Heineken, Samsung etc all kept to their core branding. They displayed their logos with large block letters. Kept extra messaging to a minimal. The advertisers are trying to make sure their logo is visible and clear for everyone one of the shots. Viewers are at the stadium and at home watching. Press is taking close ups and shots from from far away. Keeping a simple basic logo is the most advantageous. It will give the most exposure to the brand. It will be visible and recognizable in close ups as well as shots taken from a distance. As the camera moves closer and father, one thing will always be visible (the logo). Keeping imagery simple and clean. The events where we market are already littered with so much. Priming the viewers and reinforcing the core branding is key. Sending too many different versions of the branding to a new audience will dilute the reinforcement possible vs using just the core imagery. Take a look below at what we were able to do for Bira 91.
