Transform your business with IoT
Thareja offers end-to-end solutions for your custom IoT needs. We make IoT work for you so you can focus on running your business.
Our wide range of applications enable you to make data driven proactive business decisions thereby enhancing customer engagement and transforming your workspace into a smart environment. This enables you to not only increase productivity but also to explore innovative business models powered by Thareja IoT solutions.
Case Study – Bira91
A refreshingly modern beer brand, imagined in India, Bira 91 aspires to bring flavorful beers to the new world. As one of the fastest growing beers in the world, Bira 91 has built a strong portfolio of essential beers and aims to drive the global shift in beer towards more colour and flavor. Established in the summer of 2015 by B9 Beverages and headquartered in New Delhi, Bira 91 has quickly become the rage amongst urban millennials owing to its delicious beers, bold identity and a strong draft network. In 2017, Bira 91 leaped across to New York City to begin its campaign in the United States. And in 2018, the brand started on its wider expansion in the Asia Pacific market by entering Singapore.
Thareja is currently the creative agency of record for B9 Beverages. As a fully integrated independent creative agency, we have multiple teams of creative consultants who work across digital, branding and marketing in order to craft a solution that meet their goals. Thareja has worked on billboards, stadium signage, POS items, packaging, bottling, video productions, photo shoots(events, models & product shots), IoT buttons for reordering and much more.
A simple example of our IoT capabilities is the Thareja IoT Button, it is a programmable button based on the Amazon Dash Button hardware.
For Bira we have coded the buttons to speed up delivery to retail outlets. Simple one click ordering system, creating the off & on premise into a smart environment.
Aside from this example we can also code the button’s logic in the cloud to configure button clicks to count or track items, call or alert someone, start or stop something, order services, or even provide feedback. For example, you can click the button to unlock or start a car, open your garage door, call a cab, call your spouse or a customer service representative, track the use of common household chores, medications or products, or remotely control your home appliances.
The button can be used as a remote control for Netflix, a switch for your Philips Hue light bulb, a check-in/check-out device for Airbnb guests, or a way to order your favorite pizza for delivery. We can integrate it with third-party APIs like Twitter, Facebook, Twilio, Slack or even your own company’s applications. We connect it to things we haven’t even thought of yet. We can’t wait to see what we will build together!
One possible workflow is to use Amazon Web Services to plan out the action items, using cloud end points.
