Background:
Bira 91 is a refreshingly modern beer brand, imagined in India, Bira 91 aspires to bring flavorful beers to the new world. As one of the fastest growing beers in the world, Bira 91 has built a strong portfolio of essential beers and aims to drive the global shift in beer towards more colour and flavor. Established in the summer of 2015 by B9 Beverages and headquartered in New Delhi, Bira 91 has quickly become the rage amongst urban millennials owing to its delicious beers, bold identity and a strong draft network. In 2017, Bira 91 leaped across to New York City to begin its campaign in the United States. And in 2018, the brand started on its wider expansion in the Asia Pacific market by entering Singapore.
Our Services:
As a fully integrated independent creative agency, we have multiple teams of creative consultants who work across digital, branding and marketing in order to craft a solution that meet their goals. Thareja has worked on billboards, stadium signage, perimeter boards, sweepstakes, POS items, ICC Campaigns, packaging, bottling, video productions, photo shoots(events, models & product shots), IoT buttons for reordering and much more. Thareja is currently the creative agency of record for B9 Beverages.
What are customer touchpoints?
Customer touchpoints are your brand’s points of customer contact, from start to finish. For example, customers may find your business online or in an ad, see ratings and reviews, visit your website, shop at your retail store, or contact your customer service.
Touchpoint definition: A touchpoint is any time a potential customer or customer comes in contact with your brand–before, during, or after they purchase something from you.
Every business wants to improve customer satisfaction, but unless you have your customer in mind at every touchpoint, there’s a chance you’re dropping the ball.
Identifying your touchpoints is the first step toward creating a customer journey map, and making sure your customers are satisfied every step of the way.
Our Approach
Building Brand Identity & Awareness
For Bira 91 we did thorough research of other large companies and their marketing strategy towards how they display their branding. We looked at CPG, liquor, automotive, and electronics companies and how they displayed ads on table tents to the perimeter during soccer and cricket matches. We noticed one thing that was the same throughout. They kept their messaging and branding clear and consistent. It was short and sweet. Sounds easy, but it’s a bit more thought through. Nissan, Heineken, Samsung etc all kept to their core branding. They displayed their logos with large block letters. Kept extra messaging to a minimal.
Establishing Brand Presence & Engagement
The advertisers are trying to make sure their logo is visible and clear for everyone one of the shots. Viewers are at the stadium and at home watching. Press is taking close ups and shots from from far away. Keeping a simple basic logo is the most advantageous. It will give the most exposure to the brand. It will be visible and recognizable in close ups as well as shots taken from a distance. As the camera moves closer and father, one thing will always be visible (the logo). Keeping imagery simple and clean. The events where we market are already littered with so much. Priming the viewers and reinforcing the core branding is key. Sending too many different versions of the branding to a new audience will dilute the reinforcement possible vs using just the core imagery. Take a look below at what we were able to do for Bira 91.
Reaching New Frontiers
